Direct farm marketers, value-added agriculture entrepreneurs, and agritourism operators seeking to establish and grow their social media marketing efforts are encouraged to register for one of the upcoming Design to Strategy: Building Blocks of Social Media Content Creation workshop sessions. Previous sessions of the Design to Strategy workshop were offered in 2024.

This educational event offers direct farm marketers an opportunity to participate in a hands-on activity utilizing computers and free content creation software to produce effective social media content for their farm businesses.

Dates and locations for the upcoming Design to Strategy sessions include:

·         March 12, 2025 – Trenton, TN

·         March 14, 2025 – Lawrenceburg, TN

·         March 19, 2025 – Greeneville, TN

Check-in begins at 9am with sessions starting at 9:30am and ending by 3:30pm local time.

The Design to Strategy workshop will introduce the following social media content creation concepts:

·         Defining and understanding basic principles of layout and design for social media content.

·         Basic technical skills and content-building tools found within the Canva creative suite.

·         Defining and understanding the basic principles of visual branding and how to align your visual brand elements to support a unified brand image online.

·         Basic principles of social media strategy and tactics, including social media copy and the timing of social media posts.

Laptop computers will be available to registrants for use during the technical portions of the workshop. Basic computer literacy (ability to navigate a laptop computer and utilize web browsers such as Google Chrome) is recommended for participation in the program.

Registration is free, but pre-registration is required. Due to the hands-on nature of this educational program, seating is limited. Participation in a session is available on a first-come, first-served basis. The deadline to register for a session is five (5) business days before the date of each workshop.

Registration for a session will close when all seats are filled if capacity is reached prior to the registration deadline.

Producers participating in a session of the Design to Strategy workshops will fulfill one Tennessee Agricultural Enhancement Program (TAEP) Producer Diversification educational requirement for the following Producer Diversification sectors: Agritourism, Fruits and Vegetables, and Value-Added. Questions about TAEP should be directed to the TAEP Producer Diversification Coordinator at the Tennessee Department of Agriculture.

Funding for this program is made possible, in part, by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service. Get additional information about the Southeast Dairy Business Innovation Initiative. 

Contact Alaina Boyd or learn more about the Design to Strategy Workshops