In today's ever-evolving agricultural landscape, effective branding has become an indispensable tool for direct farm marketers, value-added agriculture entrepreneurs, and agritourism operators seeking to establish and grow sustainable businesses. The Elevate Your Farm Brand workshop will delve deep into the fundamentals of successful branding. Participants will gain valuable insights into:
Developing a compelling brand narrative
Identifying and capturing your niche
Crafting a memorable brand identity
Creating effective communication and marketing strategies
This educational event offers an opportunity for a practical exploration designed to guide participants in applying these principles to their own farms. The workshop will also feature an example of brand development from the newly opened UT Creamery.
This free workshop will be offered from 9am to 3:30pm, local time in three locations in the state (the same material will be presented at each location):
March 1 in Knoxville
March 5 in Jackson
March 6 in Murfreesboro
Lunch will be provided. Agriculture entrepreneurs of all experience levels are welcome.
The Elevate Your Farm Brand Workshop will fulfill one (of two) Tennessee Agricultural Enhancement Program (TAEP) Producer Diversification educational requirements for the following Producer Diversification sectors: Agritourism, Fruits and Vegetables, and Value-Added. Questions about TAEP should be directed to the TAEP Producer Diversification Coordinator at the Tennessee Department of Agriculture at producer.diversification@tn.gov.
Funding for these workshops has been made possible through the Southeast Dairy Business Innovation Initiative by the United States Department of Agriculture's (USDA) Agricultural Marketing Service. If you have questions about the workshop, contact Megan Bruch Leffew at mleffew@utk.edu or 931-486-2777. Find additional workshop details at tiny.utk.edu/CPAevents.